The Gronstedt Group
Next-gen learning for breakthrough performance
Gronstedt Group is a digital training agency at the intersection of gaming, media and learning. We develop award-winning educational games and simulations, explainer videos and television-style video drama, and augmented and virtual reality simulations. Our blended training programs drive performance improvements and business results for clients like Google, HP, DaVita, and the U.S. Department of Transportation. Examples of our custom-developed corporate learning programs include:
- A Mission Possible-themed video-based sales simulation game to transform Hewlett Packard Enterprise’s global sales force
- A tower defense-style game to train Intuit employees on cyber security skills
- A 3D immersive management simulation game for the American Hotel and Lodging Institute
- A television-style drama to inspire breakthrough performance at Kimberly-Clark
- Augmented reality-based microlearning and performance support
- Full-body, room-scale virtual reality-based technical simulations and empathy training
Our methodology is highly collaborative, placing the utmost emphasis on tailoring solutions around client-defined business goals. We assign a dedicated team of experts to work in tandem with the client.
Dr. Anders Gronstedt
Founded in 1997, we’re thought and practice leaders in the training industry. Our president and founder, Anders Gronstedt, Ph.D., presents regularly at ATD International and other leading conferences (see our Events schedule) and publishes in leading trade publications like the Harvard Business Review. Feel free to read his Long-View interview in TD Magazine.
How do you develop a new generation of learners who have spent more time with video games than in school? With a game of course! We custom-develop educational games that thrive on a sense of engagement, storytelling, character identification, immersion, problem solving, and accomplishment. Our award-winning games and simulations help people solve real-world problems via hands-on, learning-by-doing engagement. We developed a cyber security game for Intuit where players defend their web app in an epic battle against a hacker attack. The learning game is modeled after tower defense-style games. Our 3D hospitality management simulation puts learners in a 3D, high-fidelity, virtual hotel. Players explore the hotel environment with the goal of maintaining hotel brand and security standards. These games offer more than just scoring, badges and high-scoring lists. They have missions, level progression, storyline, cut-scenes, game aesthetics, hint-system, feedback, and freedom to fail. Gronstedt Group develops learning games that inspire people to action.
The virtual reality (VR) revolution has arrived and it’s ushering in a new era of experiential learning set within true-to-life task rehearsal spaces. Gronstedt Group develops virtual reality learning experiences that bring immersion to new levels—the feeling of actually being in another place. Imagine practicing emergency response procedures in a realistic looking computer-generated environment. Or, experiencing racial biases from a first-person perspective. Or, sending new employees on a virtual field trip to far-flung company locations. Virtual reality can be used as a “flight simulator” for any technical task that’s too dangerous, expensive or inconvenient to practice in real life. VR is also hailed as the “ultimate empathy machine” for any soft skill training. We develop for the entire range of VR headsets, including: Oculus Rift, HTC Vive, Gear VR, and Google Cardboard and Daydream. We also develop augmented reality (AR) learning experiences for ARKit, ARCore, HoloLens and more. Our AR programs can provide “X-ray vision” or performance support for technicians. Read our recent articles: ”5 Reasons to Join the Virtual Reality Learning Revolution Right Now,” on ATD’s blog, “How Corporate Learning is Using Virtual Reality Today,” in Elearning! Magazine, our feature article “From Immersion to Presence: How virtual and augmented reality can transform training” in TD Magazine, and “How Virtual Reality Is Revolutionizing Healthcare,” on ATD’s blog.
Our microlearning solutions take a mobile-first approach, with intuitive and elegant user experiences. Some feature vertical video, which are nine times more likely to be completed than horizontal ones, according to Snapchat research. Others include augmented reality, superimposing digital graphics over the world around you. Think “Pokémon GO” for learning. These microlearning apps provide the opportunity to reinforce new concepts and put them into practice right away. Gronstedt Group brings a consumer-app mindset that will help learning organizations integrate themselves into employees’ lives with useful, relevant, intuitive, elegant, fast, fun and addictive microlearning experiences. Read our CLO Magazine article about mobile microlearning.
Online video has evolved from novelty to a mainstream method of learning. Even a large majority of senior executives prefer to watch a video over reading text, according to Forbes research. Gronstedt Group develops visual storytelling with both live-action and animated video. Our television-style dramatizations feature powerful plots and colorful characters played by professional actors, inspiring learners to ask themselves, “What would I do in that situation?” The characters in our sales sim for United Healthcare were so vivid that they became part of the sales organization’s vernacular; reps would say, “I don’t want to be a Bob.” Kimberly-Clark managers used our videos to hold “viewing parties” with their teams to spark important conversations. Watch a trailer. Our animated “explainer videos” use visual metaphors and storytelling to create understanding. Some are figurative, emoji-icon style animations. Others are developed in a “scribe” video format, sequential artist sketches drawn on a whiteboard with audio narration. Watch an example of a scribe video we developed for Dell, or read our T+D article about scribe videos.