The Gronstedt Group

Next-gen learning for breakthrough performance

Gronstedt Group is a digital training agency at the intersection of gaming, media and learning. We develop award-winning educational games and simulations, explainer videos and television-style video drama, and augmented and virtual reality simulations. Our blended training programs drive performance improvements and business results for clients like Walmart, Novartis, Google, KPMG, Hewlett Packard Enterprise, DaVita, and the U.S. Department of Transportation. Examples of our custom-developed corporate learning programs include:

  • A mobile management simulation for Walmart (“Spark City” is available on the App Store and Google Play!)
  • A virtual reality sim for pharma leader Novartis to enable “hands-on” practice on invaluable life-saving procedures
  • Virtual reality-based customer empathy training for healthcare giant DaVita
  • A Mission Possible-themed video-based sales simulation game to transform Hewlett Packard Enterprise’s global sales force
  • A tower defense-style game to train Intuit employees on cyber security skills
  • A 3D immersive management simulation game for the American Hotel and Lodging Institute
  • A television-style drama to inspire breakthrough performance at Kimberly-Clark
  • Augmented reality-based onboarding and performance support

Our methodology is highly collaborative, placing the utmost emphasis on tailoring solutions around client-defined business goals. We assign a dedicated team of experts to work in tandem with the client.

Dr. Anders Gronstedt

Dr. Anders Gronstedt


Founded in 1997, we’re thought and practice leaders in the training industry. Our president and founder, Anders Gronstedt, Ph.D., presents regularly at ATD International and other leading conferences (see our Events schedule) and publishes in leading trade publications like the Harvard Business Review. Feel free to read his Long-View interview in TD Magazine.

Learn about our training games, simulations, videos, 3D immersive experiences, mobile apps, virtual and augmented reality learning programs:

Learning games and simulationsHow do you develop a new generation of learners who have spent more time with video games than in school? With a game of course! We custom-develop educational games that thrive on a sense of engagement, storytelling, character identification, immersion, problem solving, and accomplishment. Our award-winning games and simulations help people solve real-world problems via hands-on, learning-by-doing engagement. Modeled on popular mobile resource management games like Sims and Clash of Clans, our award-winning “Spark City” game challenges Walmart associates to run their departments like small businesses. Players make inventory, staffing and customer service decisions, packing months of business processes into hours of gameplay. By unlocking new levels, tools and useful information, they learn to consistently execute Walmart’s “One Best Way” department management routine. We developed a cyber security game for Intuit where players defend their web app in an epic battle against a hacker attack. The learning game is modeled after tower defense-style games.  Our 3D hospitality management simulation puts learners in a 3D, high-fidelity, virtual hotel. Players explore the hotel environment with the goal of maintaining hotel brand and security standards. These games offer more than just scoring, badges and high-scoring lists. They have missions, level progression, storyline, cut-scenes, game aesthetics, hint-system, feedback, and freedom to fail. Gronstedt Group develops learning games that inspire people to action.


The virtual reality (VR) revolution has arrived and it’s ushering in a new era of experiential learning set within true-to-life task rehearsal spaces. Gronstedt Group develops virtual reality learning experiences that bring immersion to new levels—the feeling of actually being in another place. Imagine practicing emergency response procedures in a realistic looking computer-generated environment. Or, experiencing racial biases from a first-person perspective. Or, sending new employees on a virtual field trip to far-flung company locations. Virtual reality can be used as a “flight simulator” for any technical task that’s too dangerous, expensive or inconvenient to practice in real life. VR is also hailed as the “ultimate empathy machine” for any soft skill training.

We develop for the entire range of VR headsets and platform, including HTC Vive Focus and Pro, Oculus Quest, Go, and Rift, and Windows Mixed Reality. Our suite of VR services includes acquiring the VR hardware, train the trainers and provide support of the training program. We can implement an enterprise-grade platform to enable safe deployment of VR at scale behind the firewall integrated with LMS and LRS and central management of thousands of headsets. We also develop augmented reality (AR) learning experiences for ARKit, ARCore, HoloLens, Magic Leap, and more. Our AR programs can provide “X-ray vision” or performance support for technicians. The holodeck is finally here. Inexpensive consumer devices and license-free game engines make it affordable to deploy engaging VR learning solutions at every point of need. However, learning tools are only as good as the strategists and developers building them. Creating high-impact VR simulations requires a team of seasoned game pros. The Gronstedt Group team of seasoned game development pros have worked on AAA game titles and custom-developed virtual and augmented reality experiences for a host of Fortune 50 clients. Read our recent articles: ”5 Reasons to Join the Virtual Reality Learning Revolution Right Now,” on ATD’s blog, “How Corporate Learning is Using Virtual Reality Today,” in Elearning! Magazine, our feature article “From Immersion to Presence: How virtual and augmented reality can transform training” in TD Magazine, and “How Virtual Reality Is Revolutionizing Healthcare,” on ATD’s blog.


Mobile learningOur microlearning solutions take a mobile-first approach, with intuitive and elegant user experiences. Some feature vertical video, which are nine times more likely to be completed than horizontal ones, according to Snapchat research. Others include augmented reality, superimposing digital graphics over the world around you. Think “Pokémon GO” for learning. These microlearning apps provide the opportunity to reinforce new concepts and put them into practice right away. Gronstedt Group brings a consumer-app mindset that will help learning organizations integrate themselves into employees’ lives with useful, relevant, intuitive, elegant, fast, fun and addictive microlearning experiences. Read our CLO Magazine article about mobile microlearning.

Scribe videoOnline video has evolved from novelty to a mainstream method of learning. Even a large majority of senior executives prefer to watch a video over reading text, according to Forbes research. Gronstedt Group develops visual storytelling with both live-action and animated video. Our television-style dramatizations feature powerful plots and colorful characters played by professional actors, inspiring learners to ask themselves, “What would I do in that situation?” The characters in our sales sim for United Healthcare were so vivid that they became part of the sales organization’s vernacular; reps would say, “I don’t want to be a Bob.” Kimberly-Clark managers used our videos to hold “viewing parties” with their teams to spark important conversations. Watch a trailer. Our animated “explainer videos” use visual metaphors and storytelling to create understanding. Some are figurative, emoji-icon style animations. Others are developed in a “scribe” video format, sequential artist sketches drawn on a whiteboard with audio VIdeo dramitizationsnarration. Watch an example of a scribe video we developed for Dell, or read our T+D article about scribe videos.

Contact us to discuss how we can improve your performance.


Gronstedt Group Clients













American Eagle Outfitters


United Healthcare


Coldwell Banker






New York


Jamba Juice




New York