Hewlett Packard Enterprise “Mission Possible” game-based sales simulations

The Challenge

Hewlett Packard Enterprise faced the challenge of transforming its global sales force of 10,000 reps to a new sales approach. Executive sales conversation had to focus on customer business drivers and linking them to the appropriate HPE solution set to solve the business issue.

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The Solution

The Gronstedt Group custom-developed a four-part “Mission Possible” themed simulation series, which won the 2017 Learning! 100 Award. The online learning program provides a virtual opportunity for the sales team to maximize their effectiveness with real customer opportunities and link to the appropriate Customer Lifecycle Process touch points. Learners assist an on-screen Hewlett Packard Enterprise sales rep as he/she conducts discovery meetings, maps transformation areas and use cases to business outcomes, practices the POV presentation, conducts a solution discussion, and identifies next steps. The simulations provide Hewlett Packard Enterprise sales reps with realistic scenarios where they can practice outcome-based discovery conversations and apply what they’ve learned about the four Transformation Areas.

Each “mission” is introduced with a dramatic video by a “commander,” which self-destructs in five seconds. The four-part series offers game elements of points, high-scoring lists, badges, levels, cut-scenes, and storytelling. The stories are told through live-action video, produced by a professional crew of filmmakers and actors.

The program has been translated to four languages (Portuguese, Spanish, Simplified Chinese, and Japanese) and launched globally to positive reviews.

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