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Despite Emerson's continuing operational excellence, executives
felt the company was not ideally suited to the fast-and-furious
world of the millennial new economy, and new, Net-savvy
competitors posed a meaningful threat to the company's
growth. A key requisite for Emerson's transformation into
a more customer-centered enterprise involved equipping
the company's marketing professionals with innovative,
next-generation knowledge and tools. In partnership with
Northwestern University, the Gronstedt Group put 700 senior
executives through a three-day integrated marketing intensive
in Evanston, Paris, Hong Kong and Tokyo. |
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