Strömma Turism & Sjöfart AB comprises a group
of Swedish companies that originally included a variety
of independently-owned tourist attractions. Strömma leadership
determined to expand the influence of the company brand
among its employees, who have tended to identify with
the brands of their original companies. The company therefore
retained the Gronstedt Group to develop an Internet-based
introductory training program to teach customer service
skills and socialize the Strömma brand.
