Volvo's Local Angle
Volvo Cars of North America commissioned the Gronstedt
Group to custom develop an online learning simulation
to teach its network of automotive retailers across the
U.S. and Canada how to develop effective local media and
community relations. The program was conceived as a hands-on
learning application that retailers could immediately
begin using to engage key reporters, editors and community
stakeholders in the cultivation of both the Volvo and
local retailer brands. Almost 400 managers at Volvo's
350 retailers have taken the course to date, and the program
has helped make "Volvo Drive for Life Days"
the largest-ever community relations event in the company's
U.S. history, generating more than 100 million media impressions.
